Never Let a Conversation Go
December 15, 2016
Whistle While You Work, Part 1
January 26, 2017
As a company, how can you expect to get leads if you don’t know who you’re going after?
Imagine an archer. She sets her arrow, breathes deeply, pulls the bowstring back to her ear, then releases.
What’s missing here?
Where does her arrow go?
Even an amateur archer knows that it’s essential to focus on your target, to aim your arrow, and measuredly release.
You must use this same technique when selecting your clients. Don’t blindly spray arrows and hope they land somewhere. Find out exactly who you want your clients to be and cater to them specifically.
Set your sights on your target first and foremost. Success is sure to follow.