Before you go to your boss with a problem, have a solution. And before you present that solution, make sure it’s measurable.
Your clients and your company want results. How do you show them?
Point to your work, and they may be impressed, but how do they know it’s effective?
Measure every increase, improvement, gain, or otherwise, whether progress is tracked in dollars, hours, clicks, etc.
Metrics sell. They are what show true, tangible results.