The best advice I’ve ever received was this:
Never let a conversation go where you don’t mention your business or what you do.
If you let even one conversation slide, you’ve immediately lost an opportunity—an opportunity to network, to connect with someone, to gain a supporter, to learn something valuable.
When you do talk about your business, always have a solid elevator pitch prepared. Fewer words rich in content are much more powerful than many words lacking in substance.
Strategically and subtly tie your profession into the conversations you have. You never know what could come of it.